Blog

“Toolbelt Generation” Shows Up in Large Numbers This Fall

The trade industry is experiencing a resurgence as Gen Z turns towards trade schools as an alternative to traditional four-year universities. WyoTech, a trade school specializing in auto, collision/refinishing, diesel, and welding, has seen a surge in enrollment, reflecting the growing interest in skilled trades. Summary of Key Information: 1. Rise in Trade School Enrollment:Continue reading ““Toolbelt Generation” Shows Up in Large Numbers This Fall”

Three-Step Apprenticeship Approach for Diesel Technicians

Apprenticeship programs can help shops grow their own skilled staff, especially when recruitment streams slow. By finding the right apprentices and establishing structured training, shops can produce homegrown technicians with the necessary skills. Step 1: Finding the Right People Step 2: Establish the Apprenticeship Structure Step 3: Watch Your Shop Staff Grow By implementing aContinue reading “Three-Step Apprenticeship Approach for Diesel Technicians”

ASA Advocates for Federal Support of Apprentice Programs in Automotive Industry

The Automotive Service Association (ASA) emphasizes the need for federal backing of apprentice programs in the automotive industry. In a recent hearing conducted by the U.S. Senate Committee on Health, Education, Labor & Pensions, ASA expressed support for the Youth Apprenticeship Advancement Act (S. 2363). Julie Massaro, ASA’s Executive Director, highlighted the significance of technicianContinue reading “ASA Advocates for Federal Support of Apprentice Programs in Automotive Industry”

New partnership increases awareness of automotive careers – Mechanics Marketplace

Leesburg, Va.—The ASE Education Foundation is partnering with auto dealer associations to conduct student automotive competitions designed to increase awareness of career opportunities in the automotive industry. “The goal of the student competitions is to connect businesses with schools and increase the interest of students, encouraging them to work and stay within the automotive field,”Continue reading “New partnership increases awareness of automotive careers – Mechanics Marketplace”

I-CAR launches advertising campaign to attract technicians to collision repair – Mechanics Marketplace

The campaign will run its first-wave primarily on YouTube in several major markets and is designed to target both students and parents Hoffman, Estates, Ill.—I-CAR launched its Collision Careers platform on Wednesday, its first-ever digital advertising campaign aimed at attracting high potential talent to the industry. The campaign showcases the benefits of a career in collision repairContinue reading “I-CAR launches advertising campaign to attract technicians to collision repair – Mechanics Marketplace”

Bryant: Technician Shortage: Really? – Mechanics Marketplace

When we look to the future of our industry, one of the key challenges that continuously come up is the challenge of staffing. Whether it is a lack of technicians, or recruiting and retaining good talent, the question remains: are we truly experiencing a technician shortage? The answer isn’t so straightforward. There may be indeedContinue reading “Bryant: Technician Shortage: Really? – Mechanics Marketplace”

Captivating Top Talent: Mastering Automotive Team Recruitment

Recruiting isn’t just about finding candidates; it’s about orchestrating an alluring journey that beckons top-tier talent to join your cause. Old recruiting methods no longer work. Let’s delve deeper into modern practices, offering examples for each tip, ensuring you become a recruitment virtuoso. Tip 1: Crafting Compelling and SEO Job Ads Craft job ads thatContinue reading “Captivating Top Talent: Mastering Automotive Team Recruitment”

Retaining Employees: Building a Culture of Commitment and Growth

In the automotive service world, finding and holding onto top talent is as critical as fine-tuning a high-performance engine. But here’s the deal – skilled hands are rarer than a vintage car in mint condition. Every time a trusted technician or a seasoned service advisor waves goodbye, it’s not just a missing gear; it’s aContinue reading “Retaining Employees: Building a Culture of Commitment and Growth”