I-CAR launches advertising campaign to attract technicians to collision repair – Mechanics Marketplace
Hoffman Estates, Ill.—I-CAR launched its Collision Careers platform on Wednesday, a groundbreaking digital ad campaign to attract the gen z toolbelt generation to collision repair. I-CAR’s Collision Careers campaign on YouTube targets gen z toolbelt generation with apprenticeships, showcasing technician upskilling roles with training app. Aimed at solving a talent crisis short 100,000 skilled techs,Continue reading “I-CAR launches advertising campaign to attract technicians to collision repair – Mechanics Marketplace”